Insights4 min read

You're Getting Misquoted by GPT. Here's How to Fix It.

Your bold positioning gets rewritten as something vague, cautious, or wrong. Welcome to AI distortion. Here's how Agent Perception Optimization fixes it.

by Andy Braun
Agent PerceptionSemantic DriftAI Brand MonitoringGPTAPO ScoreFidelity

You obsess over your brand's message. Your voice. Your beacons. Your narrative.

Then someone asks ChatGPT about your company…

And suddenly your bold, clear positioning gets rewritten as something vague, cautious, or just plain wrong.

"Our revolutionary AI platform increases productivity by 40%"
becomes
"The company claims their AI tool may improve productivity by up to 40%"

That's not a typo. That's AI distortion.

🧠 Welcome to APO

Agent Perception Optimization (APO) is how we measure and manage your brand's representation inside large language models like GPT, Claude, and Gemini.

Because visibility is no longer enough.
Fidelity is the frontier.

🚨 What's Going Wrong?

Large language models don't quote — they paraphrase. And when they do, key elements of your message get altered:

  • Hedging
    "Increases revenue by 25%" → "May increase revenue…"

  • Attribution bias
    "Best-in-class security" → "Company claims…"

  • Omission
    "Revolutionary AI platform" → "AI platform"

  • Scope creep
    "Reduces churn by 40%" → "Improves retention"

These aren't one-offs — they're patterns.

⚙️ How APO Works

At Narradar, we analyze how AI interprets your brand when real people ask real questions.

We measure four key signals:

  • 🔄 Semantic Drift
    How far AI responses stray from your source material

  • 🧱 Beacon Alignment
    Whether your core messages survive AI reinterpretation

  • 🎭 Persona Framing
    How AI presents you to different audiences (e.g., investor, journalist, developer)

  • 📉 Tone & Intent Degradation
    Where your nuance, claims, or confidence get lost

All of this rolls up into your APO Score — a single metric that tells you whether AI understands you.

🔄 Beyond SEO: The New Optimization Stack

| Optimization | Core Question | |--------------|----------------| | SEO | Will they find me? | | AEO | Will I be the chosen answer? | | GEO | Will the AI use my content as training material? | | APO | Will the AI represent me accurately? |

We don't replace SEO. We build on top of it.
Because if AI is the new homepage, APO is how you make sure it sounds like you.

✅ Get Your APO Score

Want to see how your brand is being paraphrased, filtered, and reframed?

Enter your work email below — and get your APO Score across major AI platforms.

See how AI models interpret your brand

Run a free Beacon Check to discover how GPT, Claude, and other AI models currently represent your company.

Run Free Beacon CheckLearn About APO

Narradar

We're building tools to protect meaning in the age of AI.
Made by humans who've seen everything, everywhere.

Summary

AI models systematically distort brand messages through hedging, attribution bias, omission, and scope creep. Agent Perception Optimization (APO) measures semantic drift, beacon alignment, persona framing, and tone degradation to give you an APO Score. Because if AI is the new homepage, APO ensures it sounds like you.

Key Facts

  1. 1.AI models don't quote—they paraphrase, causing systematic message distortion(Narradar AI behavior analysis)
  2. 2.Four key distortion patterns: hedging, attribution bias, omission, and scope creep(APO distortion taxonomy)
  3. 3.APO measures semantic drift, beacon alignment, persona framing, and tone degradation(Narradar APO methodology)
  4. 4.APO Score provides single metric for AI understanding accuracy(Agent Perception Optimization framework)
  5. 5.Fidelity is the new frontier beyond traditional SEO visibility(The optimization stack evolution)

Sources

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